NxVoy is more than a travel tech company; it’s the home of SHASA, an AI-powered travel companion designed to make planning every trip feel effortless and exciting. As a brand entering the digital space with big dreams and bold energy, NxVoy needed a strong social media launch across platforms to build visibility, drive engagement, and attract a curious, travel-loving audience to explore the world with SHASA by their side.
MEET SHASA, YOUR AI TRIP PLANNER!
We rolled out a cohesive launch strategy across all six platforms: Instagram, Facebook, Twitter, LinkedIn, TikTok, and Bluesky. From day one, every post was designed to educate, entertain, and attract frequent travellers.
Every piece of content was designed for the platform it landed on, ensuring maximum engagement. LinkedIn focused on AI innovation in travel, while TikTok and Instagram highlighted fun moments and experiences.
We used reels, carousels, Q&A stories, trending sounds, and bite-sized feature explainers to hold attention and get people to know more about SHASA, even before downloading the app.
From “Where are you going next?” polls to “Ask SHASA anything” sessions, we encouraged two-way conversations. These built an early sense of trust among solo travellers and digital nomads.
NxVoy saw rapid traction across platforms, with steady growth in follower count, strong post saves, and increasing interaction with SHASA’s AI prompts. Early interest from influencers and micro-creators also indicated strong brand resonance.
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From startups to large enterprises, Unified Web Services, a London and Essex-based social media and web design agency, delivers bespoke digital marketing and web development solutions.
