UI (User Interface) and UX (User Experience) design are closely related but serve different purposes in creating digital products.
UI Design focuses on the visual and interactive elements of a website or app. This includes layout, colours, typography, buttons, icons and overall aesthetics. The goal of UI design is to make the interface visually appealing, consistent, and easy to interact with. It ensures that every visual element aligns with the brand identity and guides users intuitively through the product.
UX Design, on the other hand, is about the overall experience a user has while interacting with a website, app, or digital platform. It involves understanding user behaviour, needs, and motivations through research, creating user personas, mapping journeys, and designing workflows that are simple, efficient, and enjoyable. UX design focuses on usability, accessibility, and satisfaction, making sure the product is easy to navigate and accomplishes users’ goals effectively.
Choosing a skilled UI & UX design agency, like Unified Web Services, ensures your digital product looks stunning and also provides a seamless, user-friendly experience that drives engagement and conversions.