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Project Overview

The Zenera branding project is focused on creating a logo that represents smart energy management and modern technology solutions.

The primary logo uses the geometric Orbitron font and a tech-inspired look to show innovation, accuracy, and a focus on the future. Its bold color palette and balanced design reflect Zenera’s commitment to cutting-edge energy solutions.

The blue and purple gradient symbolises trust, intelligence, and stability, combined with a sense of luxury, creativity, and innovation. The clean typography and modern design ensure the logo conveys confidence and sophistication across all platforms.

Client : Zenera
Duration: 2 Weeks
Project Type: Logo Design
Location: United Kingdom

Logo Metaphor

The icon creatively combines the letters “Z” and “E,” representing the Zenera brand and its focus on smart energy solutions.
The star-like element within the design represents AI, highlighting innovation and advanced technology.
The merge of the “Z” and “E” alongside the star creates a unique symbol, capturing Zenera’s mission of blending energy solutions with cutting-edge AI.

Logo Variation

Primary
Logo
The primary logo captures the full brand identity and core values of Zenera, showcasing its commitment to innovation and reliability.
Submark
Logo
A simplified icon derived from the primary logo, perfect for use as app icons, social media profiles, and streamlined branding applications.
Vertical Logo
Horizontal Logo
combined logo - The main logo, designed in Orbitron, was created to embody Zenera’s modernity, precision, and commitment to technological advancement.
Typeface, Frame SF UI Display , is a modernist sans- serif. It lends confidence and clarity to our voice, and it’s uniquely ours.

The Challenge

Zenera, an AI-powered solutions company in the UK, needed a logo that reflects its values of innovation, intelligence, and reliability. The goal was to create a modern, tech-inspired design that clearly shows Zenera’s focus on smart AI technology. The logo also had to be versatile enough to work well on apps, social media, and other platforms, highlighting Zenera as a leader in future technology

Our
Approach

To create a logo that truly reflects Zenera's brand essence, we followed a careful and structured design process, ensuring every element aligns with their vision and values.
1

Brand Analysis:

  • Researched the latest AI and tech industry trends alongside competitors to develop a unique and memorable visual identity.
  • Focused Zenera’s message on delivering intelligent, forward-thinking AI solutions that build trust and drive progress.
2

Conceptualisation:

  • Used sleek, tech-inspired elements to communicate sophistication and innovation.
  • Integrated the “Z” and “E” with a star motif to highlight Zenera’s focus on AI-driven solutions and forward momentum.
3

Typography and Font Selection:

  • Chose the geometric, tech-inspired Orbitron typeface to convey innovation and precision.
  • Adjusted letter spacing to ensure clarity and strong visual presence across all digital and print platforms.
4

Color Palette Development:

  • Designed a primary logo that clearly presents the full Zenera name and its focus on cutting-edge AI technology.
  • Developed simplified submark logo to ensure flexibility and consistent brand identity across various digital channels.
5

Iteration and Feedback:

  • Shared multiple design proposals and refined them based on Zenera’s input at each step.
  • Tested the logo across different applications to maintain its effectiveness and recognisability.

The Impactful Outcome

The final Zenera logo perfectly blends innovation and intelligence with a clean design that features the letters “Z” and “E” and a star symbol representing advanced AI technology. Using the modern Orbitron font, it captures the brand’s forward-thinking spirit.

With versatile logo versions suited for apps, websites, and marketing, the design boosts Zenera’s visibility and clearly positions it as a leader in AI-powered solutions. This thoughtful approach has strengthened the brand’s identity and professionalism.

Visual results of Mockups

AI-POWERED SOLUTIONS - AI-POWERED SOLUTIONS -

A
Aakil Deepak
Founder / Madras Miles
I can't recommend Unified Web Services enough! They helped me create a stunning website for my call driver agency, and I was blown away by the level of professionalism and expertise they brought to the table. Not only was the work splendid, but they also delivered it promptly, exceeding my expectations. The overall experience was excellent, which is why I decided to also use their social media management services.

The Result That Made the Client Happy

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