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Behind the Training with SHA Fitness

Project Overview

SHA Fitness, a Chigwell-based personal training brand specialising in personalised fitness coaching, approached us with a clear mission to create professional, story-led video content that truly reflects their values and approach. With a growing client base both locally and online, their vision was to inspire people to take that first step towards a healthier lifestyle by showing what training with SHA Fitness truly feels like. We set out to bring this vision to life with dynamic coach-led videos, full workout sessions, quick, actionable fitness tips, and glimpses into real client training moments. The idea was to create content that felt authentic, motivating, and achievable by giving audiences a true sense of the SHA Fitness community. Optimised for Instagram, YouTube, and their website, each piece would invite viewers not just to watch, but to imagine themselves becoming part of the journey.
Client: SHA Fitness
Industry: Health & Fitness / Personal Training
Location: Chigwell, United Kingdom
Service:  Branded Video Content Creation

The Challenge

Although SHA Fitness had a strong local following and a reputation for personalised coaching, it lacked video content that truly showcased the energy, skill, and community spirit of the brand.

Key challenges included:

  • A need to highlight personalised workouts, coaching techniques, and real client experiences with authenticity.
  • Limited footage demonstrating the full range of training sessions, fitness tips, and program diversity.
  • Requirement for multi-format content from short-form workout clips and fitness tips to longer client stories and coaching demonstrations.
  • Capturing the variety of training styles and fitness levels while keeping videos clear, engaging, and easy to follow.

How We Produced Engaging Video Content for SHA Fitness?

SHA Fitness wanted their videos to capture the dedication, encouragement, and real transformations that happen every day.

Our process began with creating storyboards and scripts that showcased real client experiences, coaching moments, and practical fitness guidance. We created a series of coach-led sessions, full workout demonstrations, fitness tips, and glimpses of real client progress. Each video was made to feel authentic and motivating, showing the energy, guidance, and community spirit that make SHA Fitness unique.

Filmed on-location in the studio and enhanced with clear graphics and motion elements, every video was designed to be both visually engaging and easy to follow. Optimised for Instagram, YouTube, and the SHA Fitness website. These videos showcase the dedication, progress, and community spirit that make the SHA Fitness experience truly transformative.

Key Video Themes Produced

Coach’s Corner:

Personal insights from SHA Fitness trainer, sharing his philosophy, coaching style, and approach to helping clients achieve results.

Workout Demonstrations:

Full training sessions and exercise tutorials, highlighting proper form, intensity, and modifications for different fitness levels.

Fitness Tips & Quick Guides:

Short, actionable videos offering practical advice on nutrition, recovery, and everyday fitness habits.

Client Journeys:

Authentic stories following real clients’ progress, showcasing motivation, dedication, and transformation.

Program Spotlights:

Videos highlighting specific training programs, challenges, or workshops offered by SHA Fitness, giving viewers a clear sense of what to expect.

Impactful Outcomes

We helped SHA Fitness bring their coaching and client experiences to life through engaging, story-driven videos that captured motivation, dedication, and real results. These videos effectively highlighted SHA Fitness’ unique coaching style, supportive community, and transformative results, while supporting marketing efforts across social media and the website.
L
Sharathpriyan Surendranath
CEO / SHA Fitness

Unified Web Services did a fantastic job redesigning our website and moving it from Wix. They also manage our social media and improved our SEO, which has really helped increase our brand recognition and sales. We are very happy with the results and definitely recommend their services!

Hear From Pachee

The Result That Made the Client Happy

Bring Your Brand Story to Life

If you’re looking to showcase your brand through authentic, story-driven video content, we can help. Let’s create engaging videos that highlight your values, connect with your audience, and bring your mission to life.
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