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Where Every Story Finds Its Voice

Project Overview

Mayu Unscripted is a podcast that brings raw, real, and relatable conversations to life. The brand aimed to connect with a wider audience through Instagram, YouTube, and other social platforms. The focus was on creating social media content that captured the podcast’s heartfelt essence celebrating untold stories, amplifying diverse voices, and fostering deep human connection. Our goal was to translate Mayu’s authentic, unscripted tone into engaging visuals, short clips, and storytelling moments that would inspire curiosity, spark conversation, and make every viewer feel seen and heard.

Client : Mayu Unscripted
Service: Social Media Content Creation & Management
Industry: Podcast & Media
Location: United Kingdom

Challenges Faced by Mayu Unscripted

  • Standing out in a crowded podcast market and connecting with audiences beyond its current listeners.
  • Turning raw, heartfelt conversations into short-form content that still carries the same emotional impact.
  • Building a loyal online community that not only follows and listens but also engages in meaningful dialogue and shares the stories further.

Our Strategies and Outcomes

WHERE EVERY STORY FINDS ITS VOICE

1

Story-Driven Social Media Approach

Highlighted powerful moments and quotes from episodes, turning them into content that sparked curiosity and emotional connection.

2

Short-Form Video Highlights

Created engaging Reels, YouTube Shorts, and clips that captured the essence of each conversation while staying true to the podcast’s tone.

3

Authentic Visual Branding

Developed a consistent look and feel that reflected Mayu’s warmth, authenticity, and focus on real, unfiltered dialogue.

4

Conversation-Led Posting Plan

Built a content calendar that encouraged discussion from thought-provoking quotes to behind-the-scenes glimpses and guest spotlights.

5

Data-Led Content Optimisation

Monitored engagement and reach to refine formats, captions, and posting times, ensuring every piece of content resonated with the right audience.

M
Mayureni Kanthasamy
Founder / Mayu Unscripted

Working with UWS has been such a refreshing experience. They understood my vision and translated it into content that truly reflects the heart of Mayu Unscripted. Every post feels authentic, engaging, and aligned with my message. The team is creative, collaborative, and genuinely invested in bringing my stories to life. I couldn’t ask for a better partner to grow my brand.

Hear From Mayu Unscripted

The Results That Made the Client Happy

Take Action

Bring Your Stories to Life Online.
If your brand is built on real conversations and human connection, your content should show it. We help you transform powerful moments into engaging stories that resonate, inspire, and grow your audience
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