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The First Compact Unisex Eco-Toilet

Project Overview

Whizzer, a parenting brand committed to making outdoor toilet emergencies easier for families, set out to strengthen its digital presence through Instagram and TikTok. The focus was on creating content that was honest, relatable, and rooted in real-life parenting moments and showcasing how the Whizzer offers comfort, independence, and peace of mind on the go. The project aimed to reflect Whizzer’s practical yet heartfelt tone, helping more people discover a solution that fits effortlessly into everyday life.

Client: Whizzer
Service: Social Media Management
Industry: Sanitation Industry
Location: United Kingdom

Challenges Faced by Whizzer

Limited awareness in the market, especially around toilet solutions on the go.
Confusion among potential customers about what Whizzer is, how it works, and when to use it.
Building a trusted, engaged social media community to turn curiosity into confidence and drive long-term brand loyalty.

Our Strategies
and
Outcomes

THE FIRST COMPACT UNISEX ECO-TOILET

1

Story-Led Content Strategy:

Used everyday scenarios to create emotionally resonant content that helped people instantly relate to Whizzer’s purpose and value.

2

Short-Form Video Creation:

Produced engaging, easy-to-understand Reels and TikToks that showed how Whizzer works which focus on clarity, relatability, and visual impact.

3

Consistent Visual Identity:

Maintained a calm, supportive visual identity across all content, using soft tones, clean layouts, and familiar settings to strengthen brand recognition.

4

Engagement-First Content Calendar:

Implemented a strategic posting schedule with a mix of demos, parenting humour, UGC-style clips, and testimonials.

5

Platform Optimisation & Insights:

Analysed performance metrics to optimise captions, formats, and posting times which ensures content reaches the right audience.

E
Emily Read
Doc

The Unified team have done a great job designing and building a site for us. Their communication is excellent and their documentation very thorough. They are always happy to jump on a call to help or explain things and the project overall, felt very collaborative. Would definitely recommend their services!

Hear From Whizzer

The Result That Made the Client Happy

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Unified Web Services logo - Affordable website design agency in Essex, London

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