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Project Overview

The Waterman Pharmacy branding project is centered around creating a logo that reflects the essence of healthcare and community support.

The primary logo, with its clean sans-serif font and modern design, emphasises trust, professionalism, and accessibility. The logo’s vibrant color palette and balanced structure were thoughtfully designed to represent Waterman Pharmacy’s commitment to quality healthcare and its patient-first approach.

The blend of blue and green hues symbolises trust, wellness, and vitality, perfectly mirroring the brand’s vision of delivering healthcare solutions with a human touch. The sleek typography and minimalistic design ensure that the logo communicates clarity and confidence across all platforms.

Client : Waterman Pharmacy
Duration: 2 Weeks
Project Type: Logo Design
Location: United Kingdom

Logo Metaphor

The Cross: The universal symbol of healthcare and aid is prominently featured to establish trust.
The Curves: The smooth, flowing curves represent approachability, ease of access, and personalised care.
Final Logo

Logo Variation

Primary
Logo
This is the main logo that reflects the full brand identity and core values of Waterman Pharmacy.
Secondary
Logo
An alternate version of the main logo designed for compact spaces while retaining key brand elements
Submark
Logo
A simplified graphic derived from the primary logo, ideal for social media icons and watermarking.
Wordmark: The main logo, with its elegant Lexend and refined design, was carefully crafted to reflect sophistication and professionalism
Typeface : Lexend is a collection of seven font families intended to improve reading proficiency. As prescription eyeglasses achieve proficiency for persons with short-sightedness,

The Challenge

Waterman Pharmacy, a trusted name in community healthcare, required a logo that would speak with patients and convey its values of accessibility, modern care, and professional services. The challenge was to design a logo that would stand out while embodying the brand's deep-rooted commitment to supporting individual health journeys.

Our
Approach

To create a logo that aligns with Waterman Pharmacy's brand identity, we adopted a thoughtful and structured design process:
1

Brand Analysis

  • Researched healthcare industry trends to ensure the logo communicates trust and professionalism.
  • Defined the brand’s core message: quality healthcare made accessible to everyone.
2

Conceptualisation

  • Focused on symbolic elements like the healthcare cross and curves to depict care and community support.
  • Designed a sleek, modern sans-serif typography that enhances the logo’s readability and universal appeal.
3

Typography Selection

  • Chose a clean, modern sans-serif font to reflect professionalism and accessibility.
  • Ensured optimal kerning and alignment for visual harmony across platforms.
4

Color Palette Development

  • Selected a vibrant blue-green combination symbolising trust, care, and vitality.
  • Used gradients subtly to enhance depth and modernity in the design.
5

Iterative Design and Feedback

  • Created multiple design prototypes and refined them based on client input.
  • Fine-tuned the logo for both print and digital scalability while ensuring visual consistency.

Impactful Outcome

The final Waterman Pharmacy logo actually combines modernity and trustworthiness, establishing a distinctive brand identity in the healthcare industry.

The balanced typography and vibrant color palette create a memorable logo that reinforces the brand's commitment to delivering accessible and reliable healthcare services.

The adaptable variations ensure that the logo looks equally impactful on digital platforms, prescription labels, and in-store branding. This healthy approach has strengthened Waterman Pharmacy’s market presence and brand recall, aligning with its mission to make healthcare simple, effective, and human-centered.

Visual results of Mockups

PHARMACY & TRAVEL CLINIC - PHARMACY & TRAVEL CLINIC -

A
Aakil Deepak
Founder / Madras Miles
I can't recommend Unified Web Services enough! They helped me create a stunning website for my call driver agency, and I was blown away by the level of professionalism and expertise they brought to the table. Not only was the work splendid, but they also delivered it promptly, exceeding my expectations. The overall experience was excellent, which is why I decided to also use their social media management services.

The Result That Made the Client Happy

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