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Pachee Email Marketing

Project Overview

Pachee, a creative brand that customises patches and stylish backpacks for both kids and adults. They were facing challenges in converting their website visitors into buyers. Our job was to drive customer engagement, boost conversion rates, and increase revenue through personalised email campaigns and flows.

Client : Pachee Store
Service: Email Marketing
Industry: Lifestyle Market
Location: United Kingdom

What did we do for Pachee?

  • Increased email impressions to drive brand awareness.
  • Boosted click-through rates to generate traffic.
  • Converted email recipients into customers through strategic campaigns.

A Snapshot of Our Key Results

These impressive results showcase the power of targeted E-mail Marketing strategies. By increasing impressions and driving high-quality clicks, Pacheeā€™s products gained greater visibility, leading to a significant boost in sales.

40%+ open rate, significantly surpassing industry benchmarks, driving exceptional engagement and conversions.

Top Performing Campaigns

Campaign
Purpose
Results
Welcome Series
Engage New Subscribers
Successfully introduced the brand to new audiences, driving strong engagement and first interactions.
Black Friday Sale
Drive Festive Sales
Generated a surge in traffic and customer interest during peak shopping days, leading to increased purchases.
VIP Exclusive Offers
Reward loyal customers
Encouraged repeat purchases and strengthened relationships with high-value customers.

Our Achievements

  • Created Engaging Campaigns: Newsletters designed to captivate the audience and drive action.
  • VIP Strategy: Identified frequent buyers, grouped them into VIP Sections and rewarded them with exclusive offers.
  • Festive Season Impact: High-performing campaigns such as Black Friday Sale Offers boosted engagement and sales.
59.3%
Open Rate
18.8%
Click-Through Rate
14.8%
Conversion Rate

The Email Marketing Strategy followed for Pachee

WEAR YOUR STORY - WEAR YOUR STORY - WEAR YOUR STORY -

1

Audience Segmentation

We categorised the recipients into groups: frequent buyers, new subscribers, and inactive users.

2

Campaign Flows & Automation

Designed automated email flows, including:

Welcome Series: Engaging new subscribers.

Abandoned Cart Recovery: Recapturing lost sales.

Post-Purchase Campaigns: Encouraging repeat purchases.

3

Personalisation & Creativity

We created visually appealing, mobile-optimised emails with attractive subject lines and product-specific content.

4

Performance Tracking

And yes, ultimately, we monitored KPIs like clicks, opens, and revenue per recipient to refine strategies continuously.

L
lillie kaye
Founder / Pachee

Daksha and her team are professional and efficient. They understand every task at hand and offer experienced advise and insight to how to better improve the outcome.

They are currently pivitol in my business.

I would highly recommend them

Hear From Pachee

The Result That Made the Client Happy

Letā€™s Get Your Products Noticed!

Unified Web Services specialises in email marketing strategies that deliver real results. Let us turn your email campaigns into a powerful tool for engagement and sales.
Get Started with Email Marketing
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Unified Web Services logo - Affordable website design agency in Essex, London

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